It has been a big mystery and Disney’s most creative marketing campaign for a movie. First the movie has been announced under the working title “1952”, in January 2013 it was renamed to “Tomorrowland”, sharing its name with the futuristic themed land found at various Disney parks. Months passed, without Disney fans even knowing what this movie would be all about. Even following “The Optimist” and “Amelia” raised more questions than it answered. At the D23 Expo this year, Brad Bird and Damon Lindelof finally opened the box labeled “1952”, which Bird posted an image of at Twitter in January. The dusty old box included a photo of Walt Disney and Amelia Earhart, a copy of Amazing Stories magazine from 1928, a piece of cardboard with strategic cutouts, when placed over the text of the tale revealing several ominous phrases and a blueprint for “It’s a Small World” attraction at the 1964 World’s Fair in New York. All these hints can be explored in the free smartphone app.
But as of now, the movie started officially shooting and finally Disney revealed a plot synopsis:
“Bound by a shared destiny, a bright, optimistic teen bursting with scientific curiosity and a former boy-genius inventor jaded by disillusionment embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space that exists in their collective memory as Tomorrowland.”
I am so excited for this movie! Are you too?