Many people watch how they spend money and often use coupons to help them save money on their groceries, pharmaceutical needs, clothing, etc. These coupons can greatly reduce your bills and allow you to purchase more for the same amount of money.
However, many times you will find that instead of using a coupon, you should consider changing to the store brand. Many times the store brand (nearly) mirrors the taste and look of the name branded items at a much reduced price. In addition, most stores allow you to return the store branded item if you are not satisfied with the product. Be sure to check with the store on their return policy.
One example of how changing to the store brand can really save you money: Keebler’s Zesta crackers sells at the local grocery store for close to $3.50 per box. The store brand of these crackers sell for $1. That is a huge savings! And I would bet that if you taste tested the two, you would have a hard time telling the difference. This example shows a savings of $2 for the box of crackers. Even with a coupon valued at $1 and a store that doubles the $1 coupon, the store brand remains the cheapest route.
Choosing the store brand will offer you a similar item at a fraction of the price. This will allow you to have more of your funds for other purchases (such as a Disney vacation!)